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Planet Labs Reveals First Images from Space; Announces Plans to Launch Fleet of Satellites to Understand the Changing Planet

San Francisco, CA, 26th June 2013 –Planet Labs, a space and analytics company, announced plans to launch the world’s largest fleet of Earth imaging satellites to image the changing planet and provide open access to that information. Today, they revealed the first images from their first two satellites.

Planet Labs’ goal is to provide universal access to information about the changing planet.  The company plans to achieve this by launching a fleet of Earth imaging satellites, called ‘Doves’, that when acting together can provide a new image of the planet at an unprecedented combination of resolution and frequency.  To best enable this mission, the company has selected a low orbit for its constellation and an optical resolution of three to five meters – a scale that allows measurement of a tree canopy, but does not compromise individual privacy.  This will enable monitoring of deforestation, help improve agricultural yields, track natural disasters and many other applications.

“Planet Labs will create an entirely new data set, with both humanitarian and commercial value,” said Tim O’Reilly of O’Reilly AlphaTech Ventures. “We’ve become used to having imagery of the entire Earth. What we haven’t yet understood is how transformative it will be when that imagery is regularly and frequently updated.”  Everyone from ecologists to citizen journalists will be able to track frequent changes to any place on the planet — a frequency and coverage greater than ever seen before.

“We’re seeing unprecedented innovation in the space industry, starting with SpaceX lowering the cost of access, and now with Planet Labs revolutionizing the satellite segment,” said Steve Jurvetson, Managing Director of Draper Fisher Jurvetson (DFJ) and member of the company’s Board of Directors. “As Planet Labs’ first outside investor, we are delighted to help the company execute on their unique vision to make the big data landscape of the planet more accessible.”

A selection of images from the company’s first two demonstration satellites, “Dove 1” and “Dove 2,” launched in April 2013, are available on http://www.planet-labs.com.  These demonstration missions extended the company’s lab into space, and successfully validated key technologies and operations to enable future systems. Data from the upcoming fleet of satellites are scheduled to be available early next year. The company is engaging with select partners and customers to ensure the data service can easily be utilized for both humanitarian and commercial purposes.

About Planet Labs Inc.

Planet Labs Inc. is a purpose-driven space and analytics company based in San Francisco, California, Earth. Founded in 2010, the company’s goal is to provide universal access to information about the changing planet.  The company is founded by former NASA scientists and includes a team of leading venture capital investors, including Draper Fisher Jurvetson (DFJ), O’Reilly Alpha Tech Ventures (OATV), Capricorn Investment Group, Founders Fund Angel, Data Collective, First Round Capital, and Innovation Endeavors. Planet Labs Inc. was formerly called Cosmogia Inc.

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